Sip in Style: Wine Shop – Elevating Moments, Redefining Taste
A concept brand where the art of enjoying wine meets modern vibrancy. This brand is more than just a label; it's an invitation to savor life's moments, one sip at a time. it was a passion project to redefine how we perceive and experience wine.
Tools: Figma, Photoshop, Illustrator
Role: Brand Design, UI UX Design
🚀 Redefining Concept
The brand identified a segment of wine enthusiasts who wanted to discover new wines but found the price point too high. These users simply wanted to enjoy quality wines without the industry jargon. Our mission is to create a lifestyle brand that celebrates the joy of wine in every moment - from peaceful me-time to lively gatherings with friends. We aim to showcase quality wines in a way that resonates with young adults aged 25-35, using vibrant colors and designs that reflect the spirited enjoyment we want to evoke. By developing this platform, we're offering an accessible, enjoyable experience that redefines wine appreciation for a new generation.
👉 Visual & Color
At the heart of Swirl lies a commitment to making the world of wine accessible, enjoyable, and utterly unpretentious. The design philosophy centers on a modern aesthetic, reflecting the dynamic spirit of a new era of wine appreciation.
Our visual identity is a breath of fresh air in the wine world. We've ditched the conventional for something bold and spirited. Each Swirl page pop with vibrant colors and playful designs, reflecting the energy and diversity of our audience.
Swirl's identity goes beyond aesthetics. We've captured the essence of real moments - the laughter shared over a bottle, the quiet contemplation of a solo glass, the celebratory clink of a toast. These authentic snapshots showcase the heart of Swirl: bringing people together and enhancing life's simple pleasures.
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