Designing the Future of Logistics. A Journey in Logo, Brand Identity
Revitalized Think Logistic's brand with a sleek logo and modern identity, reflecting innovation and strengthening their industry presence.
Tools: Figma, Photoshop, Illustrator
Role: Brand Design, UI UX Design
🚀 My mission
This project involved crafting a comprehensive brand identity for Think Logistic, a Canadian logistics service provider known for its innovative use of robotic fulfillment technology. The goal was to create a visual identity that reflects the company's commitment to efficiency, innovation, and reliability in the logistics industry.
👉 Creative Directions
Our creative direction for Think Logistics was shaped through a comprehensive process of competitor analysis and brand positioning. We began by conducting a competitor comparison and industry landscape analysis, which allowed us to identify gaps in the market and opportunities for differentiation.
Through this research, we developed a clear brand position for Think Logistics. We've pinpointed the brand characteristics to include experienced, intelligent, bespoke, and innovative. These form the core essence we want to communicate to all stakeholders through the branding.
This direction guided our design choices, ensuring that every aspect of the brand identity communicates reliability, expertise, and a commitment to simplifying logistics for all involved parties.
👉 Process and Solutions
I developed a brand positioning strategy and created key visual elements including a sleek logo design, a modern color scheme, and an intuitive website design. These components work together to convey Think Logistics's values of confidence, modernity, and technological advancement.
